If you are good at making food that should be the only thing you should focus on. That will ensure you find success. However if you are a restaurant owner you don’t really have that option. You have to cook and do other things like marketing at the same time. If you are in the city of Los Angeles we might have something you are interested in for your marketing efforts. Promoting a new restaurant online if a bit different in every city. For example us we decided to look for a Los Angeles SEO expert for all of our advertising needs. An expert if your city ensures that you will have someone who knows the city, knows all of the landmarks and knows all of the right people to get your brand in front of. Do you really think that a guy that does search engine optimization that lives half way across the world can run an effective digital marketing campaigns. Sure you can give him a large list of keywords that he can then pump into your PPC campaign. But this does not ensure he will know enough about the city to think of better keywords or alternative keywords that might be obvious to someone who lives in the area. Its the same thing if you are purchasing an SEO service. You are better off having someone who knows the city from the experience of living or visiting that city a lot. But overall if you are in the city of angels and you are a business owner, its in your best interest to look in to doing SEM of any kind. This includes SEO, PPC and even in some cases reputation management. Its a great idea to start driving business success as opposed to hoping you get lucky enough to get customers at complete random. This is now how you should run a business if you want to truly be successful.